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User Experience Designer & Strategist in Dubai, UAE. Expert in Web Usability, Information Architecture, Interaction Design.


I am a seasoned digital user experience strategist, with over 18 years of experience in designing digital / online and multi-platform information and interactive environments.

An advocate of Web standards and usability, I have managed and delivered interactive solutions that have resulted in favourable digital experiences, across a variety of sectors in the UAE for renowned government and private entities from retail to real estate, and for the financial services industry.

These days, I am the product manager for ZAWYA and live in Dubai.


Product Design and Development, User Experience Strategy, Information Architecture, Interaction Design, Web Usability, UI & Web Site Design, Rapid Prototyping, HTML, CSS, jQuery

More about me on LinkedIn